I work for myself because I am yet to find the company deserving of my unwavering dedication.

Whether it is the mission statement, ethos, structure or simply just how things are done – I have never found a firm which could convince me to be another one of their lifers.

I have tried that route, believe me, and had some flattering propositions over the years.

But unlike many, I am just not wired to accept the humdrum mediocrity, hierarchical unfairness and operational malaise in offices up and down the land.

I view myself as an experienced and effective hired gun, someone to call in when you just need a headache-free outsourcing option.

Never lacking confidence, I secretly believe I am that guy who almost certainly could do any salaried job, and at any level of seniority, if somebody could just persuade me it is worth it.

But until I get that mythical headhunting call, I will continue to build my own perfectly-formed empire-ette.

I’m the master of me own ship, matey. It’s why, inexplicably, Mrs C finds me so very attractive.

So it amuses and often irritates me when I encounter staffers who do not understand the delineation lines between me as a freelancer, and them as an employee.

Overwhelmingly, I have built positive and mutually beneficial relationships with companies who have hired me.

But just occasionally, I have had to remind certain (habitually millennial!) middle managers of the difference between them and me.

That is to say, issues with my work, judgement or output are to be discussed in a company-to-company way, with agreed fees or future bookings their only recourse.

I have an affable manner and I’m endlessly reasonable, so it is always jarring – possibly even objectively hilarious – for said middle managers when they awaken my ruthless, sharp-tongued side.

When they have assumed their shit–rolls-downhill approach will fly with me.

When I have to remind them their unhealthy viewpoint on martyrdom working practices and ‘bollicking’ culture are bullshit outside their banana republic.

As always, I realise I only risk alienating potential clients by speaking my mind in my blog.

As always, precisely no shits are given.

I know I speak for many, even if they have decided to adopt a more, ahem, pragmatic and diplomatic approach to lead generation.

I am the change in the working world that I would like to see.

So CogitoPR will continue to be an effective tool for big-boy pants enterprises where staff have enough experience to understand how to effectively work with freelancers.

​But let’s be clear up front – when you hire me you hire a sole trader, not someone who has ​sold their soul.